Please respond to the following questions in ONE posting and NUMBER your responses:

Discussion: Select ONE or more of the ‘future of search’ innovations (listed below) and describe/discuss the innovation(s), and make references to the reading(s) and/or video/lecture in this unit in your initial posting. Cite the source with the author (or presenter), title of the article (or video), site, and year of publication.

· Further developments in “contextual” searching

· Further developments in Mobile search and App indexing

· Knowledge search

· Optimizing the user’s experience

· Machine learning

· Google Hummingbird and Semantic search

· The Semantic Web

· Social search and social network integration

· Natural language processing and artificial intelligence systems

· Internet of things

In addition as part of your initial posting, discuss what the innovation(s) may mean to at least ONE of the following groups:

· eCommerce and Businesses and their customers/consumers

· SEOs/Webmasters

· CTOs (Chief Technology Officers)

· IT Developers

· Marketers and Advertisers

Make reference to the reading(s) and/or video in your posting and cite the source with the author (or presenter), title of the article (or video), site, and year of publication.