Assessment Brief 1
Academic year 2023/24, SPRING
Course BBA 323 TOTAL QUALITY MANAGEMENT (3 ECTS)
Instructor ALEJANDRO BOUTIN /ANTONIA KOMPROGLOU
Participation in all assessment activities stated in this document is required. An overall course total of 70
points is required to pass the course. Due dates and times are always in Geneva time.
Assessment 1
Details Due date and
time
Weight of
course total
Task 1.1:How continuous Improvement can build competitive edge?
Assessment type: Discussion forum
Description: : Forum discussion about anarticle reading. Two posts
are required: one answering the question: Why ccontinuous
improvement is an ongoing effort to improve all elements of an
organization ? and one reply to one of your classmates.
How continuous improvement can build a competitive edge
(mckinsey.com)
06 Feb. 24
23:59
5 %
Task 1.2: The importance of Quality Management in Business
Assessment type: Case Study Assignment
Description: After reading the document, please answer to the
following question and justify with a critical thinking approach
management-to-growing-businesses/
26 Feb. 24
23:59
20 %
Task 1.3: CREATING A CULTURE OF QUALITY
Assessment type: Case Study Assignment
Description: After reading the document, please answer to the
following question and justify with a critical thinking approach
18 Mar. 24
23:59
25 %
Assessment Brief 1
Academic year 2023/24, SPRING
Course BBA 323 TOTAL QUALITY MANAGEMENT (3 ECTS)
Instructor ALEJANDRO BOUTIN /ANTONIA KOMPROGLOU
Participation in all assessment activities stated in this document is required. An overall course total of 70
points is required to pass the course. Due dates and times are always in Geneva time.
ASSESSMENT CRITERIA
Content knowledge explained with a critical thinking approach.
Main task
INSTRUCTIONS
Case Analysis 1.2 THE IMPORTANCE OF QUALITY MANAGEMENT IN BUSINESS
After reading the document, please answer to the following question and justify with a critical thinking
approach.
1. ) A solid foundation to lay before you begin actively growing the business is implementing a quality
management system. This system has several benefits for businesses please explain
2.-) How in your opinion can you meet and exceed customer expectations?
Case Analysis 1.3 CREATING A CULTURE OF QUALITY
After reading the document please answer to the following question and justify with a critical thinking
approach
1. ) We define a “true culture of quality” as an environment in which employees not only follow quality
guidelines but also consistently see others taking quality-focused actions, hear others talking about quality,
and feel quality all around them. How will you apply that? Please explain and justify
FORMAT
For both cases your submission must meet the following formatting requirements:
• Wordcount: 2.500 / each
• The presentation may be structured according to the above referred structure and should include cover
page, table of content, introduction, well explained and commented points using critical thinking approach
(why, what & how), bibliography and appendix
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
Assessment Brief 1
Academic year 2023/24, SPRING
Course BBA 323 TOTAL QUALITY MANAGEMENT (3 ECTS)
Instructor ALEJANDRO BOUTIN /ANTONIA KOMPROGLOU
Participation in all assessment activities stated in this document is required. An overall course total of 70
points is required to pass the course. Due dates and times are always in Geneva time.
All refencing and citations require Harvard referencing style.
LEARNING OUTCOMES
Understand:
• Foundations of Quality, Service Quality concepts and dimensions
• TQM, TQM & Strategic planning
ADDITIONAL INFORMATION
Content knowledge explained with a critical thinking approach
- Assessment criteria
- Instructions
- Format
- Learning outcomes
- ADDITIONAL INFORMATION
